Google Ads campaigns can be incredibly effective when managed correctly. However, many advertisers struggle to maximize their return on investment. A significant factor often overlooked is Quality Score, a critical metric that directly influences your ad’s visibility and cost. This guide, compiled from the insights of leading Google ad management agencies, provides a deep dive into Quality Score and how you can leverage it to transform your PPC strategy.
Tags: Google Ads, Quality Score, PPC, Paid Search, Google Ad Management, Advertising, Conversion Rate, CTR, Relevance, Landing Page, Ad Copy
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